HD Road Test Review – 2016 Scion iM Is Sporty and Uber-Practical New Focus-Fighter
The all-new 2016 Scion iM is part of a big new-product push from Scion: the iM hatchback and much smaller iA sedan replace the boxy xD and xB. Why so normal and conventional from Toyota’s youth brand this year? Following buyer trends, of course! Extensive research on how to resonate with today’s 35-and-under car shoppers shows a big shift in preferences. Perhaps feeling the crunch of a slower global economy on their hipster jeans, first-time new car buyers want a car with more evergreen appeal than the once-trendy Scion box cars. The iM hopes to ace the 2016 buyer mood …
