See + Hear My Ideal 2014 Ferrari 458 Speciale in All-New Ferrari.com Car Configurator
Car configurators are no silly thing these days: this is serious high-commerce. Not an Amazon.com purchase, either: people are far more demanding of the experience presented to them from before the moment they step into a car showroom these days. For companies like Ferrari and McLaren — the configurator wars are ground zero for a battle to win these high-dollar clients. But isn’t a test drive critical, you might ask? Yes and no. Buyers like this often own a car for such a short period of time that the delivered model must prove itself to earn more than a three-month …