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2015 Ford F-150 Almost Unbelieveably New – $14B Golden Goose Goes Hog Wild with LEDs and EcoBoost Tech

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Supercars are awesome, but almost no other product (of any kind) can match the F-150’s sales volume and reliable revenue. By my rough, rough estimates, shown below based on Ford’s 2012 Annual Report — the F-150 nameplate alone is worth at least $14 billion in annual revenue. ! In terms of satisfied owners coming in for the new F-150 every few years: The Ford Truck line is certainly Dearborn’s golden goose.   How Important Is the F-150? Units ESTIMATES Ford 2012 Approx Total Auto Revenue Dollars  $              120,567,000 Total Global 2012 Sales Units                     5,668,000 Ford North Am Approx 2012 …

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Audi RS5 Taming U.S. Racetracks with New Colors and Black Ops from $70k

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The Audi RS5 is a truly astounding car. With so much atmospheric power from this racing V8 and the Audi’s class-best dynamics in the wet: the RS5 even seems like a supercoupe that could be driven hard in bad weather. Not something most summer-tired supercars would attempt. Dan Neil noted some traction issues when reviewing the twin-turbo RS7 last month in his Wall Street Journal column – which might be related to RS7’s big-boost layout versus the RS5’s naturally-aspirated engine. For the time being, the Lexus RC F and BMW M4 appear to keep their rear-drive layouts. But AWD is …

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