prius review

Review: The 2024 Toyota Prius Prime SE Plugs In To Value

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What do you do if your unique selling proposition is no longer unique? Well, if you’re Toyota, the answer is: you double down. It’s hard to believe that Toyota’s Prius has been around for almost 30 years now. While not the first-ever hybrid (that honor goes to the Lohner-Porsche Electromobile of 1900), it was the second-gen Prius (launched in 2003) that first launched eco-chic into the public consciousness, and in doing so forever cemented its place in popular culture. Today, in 2024, Toyota continues to go all-in on perfecting the hybrid technology first launched with Prius. These days the entire …

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2016 Toyota PRIUS By Carl Malek 3

2016 Toyota PRIUS Four Touring – Road Test Review – By Carl Malek

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When Toyota first revealed the 2016 Prius, it signaled a drastic evolution for the hybrid that helped define the green vehicle segment and also established Toyota as a prominent force in green vehicle technology. But has its latest evolution helped the Prius maintain its prominent place in the green vehicle hierarchy? Or has it lost a step or two to an ever evolving suite of green contenders? The exterior styling of our “Hypersonic Red” tester is the latest example of Toyota’s philosophy that the Prius shouldn’t look like a conventional car. While the last generation’s lines could be best described …

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