Prius Prime

Review: The 2024 Toyota Prius Prime SE Plugs In To Value

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What do you do if your unique selling proposition is no longer unique? Well, if you’re Toyota, the answer is: you double down. It’s hard to believe that Toyota’s Prius has been around for almost 30 years now. While not the first-ever hybrid (that honor goes to the Lohner-Porsche Electromobile of 1900), it was the second-gen Prius (launched in 2003) that first launched eco-chic into the public consciousness, and in doing so forever cemented its place in popular culture. Today, in 2024, Toyota continues to go all-in on perfecting the hybrid technology first launched with Prius. These days the entire …

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Road Test Review – 2017 Toyota Prius Prime Plus – By Carl Malek

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Ever wondered how you could make a Toyota Prius even more fuel efficient and environmentally conscious, while also cramming even more convenience features and technology into its distinctive wrapper at the same time? This conundrum reminds us of some of the great engineering challenges that America has faced over the years. While brilliant minds, technological advances, and the occasional rocket scientist or two played a hand in solving these fore-mentioned problems, Toyota had a delicate balancing act to achieve when it came time to build its latest Prii offering. The end result is the 2017 Toyota Prius Prime, but does …

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2017 Toyota Prius PRIME – HD Road Test Review

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Our hopes about Prius Prime were through the roof.  Gorgeous new looks.  A battery pack 10X as large as the most thrifty standard Prius.  Luxed-up cabin and 20 miles of EV range? It seemed like a winning formula on paper, and it is a winner in the flesh on the road. We spent a happy week in the Prime to see how this Super Prius compares versus young gun Hyundai Ioniq as well as full EVs like the eGolf, Focus Electric or even a pre-owned Tesla.  ANd how about the upcoming Honda Clarity Plugin? There is great and less-great news to …

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2017 PRIUS PRIME – Live Photos and Tech Preview – CF Tail, 84mph eVmax

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Some really cool new tech and solutions all around the upcoming 2017 Toyota Prius Prime. Quick points on this advanced PHEV flagship: First dual motor/generator unit for the EV system promises much quicker acceleration.  The Prius PHEV was the quickest in the group before, so this is great news! Redesigned nose and tail, with NSX-style new face up front, and carbon-fiber/LED tail that is all-new versus the new 2017 Prius and the 2017 Mirai FCEV. New cabin with giant central touchscreen, a la Tesla, and a full-length central battery placement. Four seats and almost 50/50 weight distribution with low center …

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#NYIAS-Live---Showfloor-Mega-Gallery-98-tile

#NYIAS Live – Showfloor Mega Gallery – Part One in 222 Photos!

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Action-packed New York auto show this year! Much new and very hot metal to see and touch, with highlights including the new GT-R, the 911R, Civic Hatchback and Prius Prime.  MX-5 RF (retractable fastback) is cool too, as is the new 718 Boxster and Buick Encore with its sharp and premium new LEDs. Also included below is the first look at the new Subaru Impreza, Jaguar F-Type SVR and 2018 VW Tiguan. #NYIAS Live – Showfloor Mega Gallery