Why do car brands love product placement? Let us count the ways! The most powerful effect can be instant and global — delivering a lift in brand awareness and consideration that would otherwise take 50 agencies, localized creative and perhaps $100-million in measured media spending. When done right, it really is magical. Crossing borders and languages instantly, becoming part of the cultural zeitgeist and a piece of cinema history for all time. In addition, weaving a car into the plot of a film can show off its performance, dynamic poise, interior and exhaust/engine notes simply by driving the car on …
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