marketing

Auto Insider: 7 Digital Tools You Need for Your Auto Shop – Featuring C8.R

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Digital technology can be a real struggle for auto shops—curse that evil “Yelp” website for exposing your systematic overcharging of maintenance checks! Really though, there are plenty of great digital tools that can help your auto shop be more efficient and market itself better. Here are 7 digital tools you need to use at your auto repair business. 1.     Social Media So far as business goes, social media is a tool that’s easy to use but difficult to master. You should definitely set up pages for your auto shop on all major social media platforms, like Facebook, Instagram, and Twitter. …

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Is Hollywood Co-Promotion Worse Than Brand Integration? Star Wars and FCA to Find Out

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Product placement in movies has evolved radically since Bumblebee Camaro raced back into our hearts — and many driveways — following the 2007 Transformers remake. In the last 20 years, paid PP was all about screen time and brand impact.  The challenges were to say the name of the product on film and have it be a hero type of character.  Without appearing saccharine.  (Bad examples include Acura and Sony in every Hollywood media program they have ever done.) For ‘good’ results, it was about showcasing the car organically throughout the film, with real-life displays of prop replicas generally involved …

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