LOTUS Esprit, Elan, Elite, and Eterne Have The Vision, But Missing The Investor Millions
Talk about a huge missed opportunity: Lotus’s 2010 Paris business plan and five-pack of concepts might be arriving for sale about now if the world had be different. The cars are so on-trend and stylish four years later that it is hard to really see them in real-life photos without a deep sense of regret. Only the city car seemed silly then and still does. In the world of car-making and luxury brands, the three hardest and most unattainable pieces of the puzzle are: — great ideas — a fantastic brand name and legacy — global distribution and sales The …