Lexus International.

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2015 Lexus Hoverboard – Liq Nitro Cryostat MagLev Prototype – New Film at Barcelona Hoverpark Is Must-See

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Okay, you have probably seen the same headlines since the teaser of the Lexus Hoverboard concept a few weeks back. Well, this is the full reveal with award-winning film and much more technical explanation. And let me tell you, this is quite a project. Lexus developed this magnetic levitating skateboard to not be an April fools jest, or even a Popular Science look into the future. This is the future, and it is hovering around a custom skate park in Barcelona as we speak. So what were the goals? — Real rideability and fun — but sans friction and rolling …

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Lexus International Is High-Culture Exemplar – Design Awards + Swarm – Coding Motion is Elegant Technology at its Best

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Lexus is getting very clever.   Showroom experiences have broadened from just a warm dealer with leather chairs and dough-nuts. The brand is fully immersed in the art, media, fashion and culture segments. One stunning piece of this Lexus culture mission is the below “Swarm” video link from Lexus International. In addition to its obvious high-art appeal, the Swarm projects applications are tantalizing. The Swarm theme and arching mission? Find a snack for the hungry museum residents — T-Rex’s and other long-deceased creatures. It speaks to technology looking forward, anticipating an orgnaism’s needs, and even wishes. But the humor in …

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Update1 Lexus Rocks SEMA – Wild IS350 Widebodies Showcase

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Lexus Rocks SEMA – Wild IS350 Widebodies Showcase   Lexus is also getting very clever. Showroom experiences have broadened from just a warm dealer with leather chairs and dough-nuts. The brand is fully immersed in the art, media, fashion and culture segments. One stunning piece of this Lexus culture mission is the below “Swarm” Video links from Lexus International. Lexus – ‘Swarm – Coding Motion’ from Rogue Films on Vimeo. Director: Mark Jenkinson   Lexus Design Award-Winners Showcase 2014 IS350 AWD F Sport