Jaguar Type 00 Shatters Expectations, Raises New Questions
Jaguar’s Type 00 Concept attempts to shock and awes but can it silence the critics?
jaguar news
Jaguar Rolls The Dice On Rebrand, Can It Silence The Doubters?
Jaguar made waves when it unveiled a bizarre teaser video that initiated a brand reset for the British luxury car company. Images of heritage, history, and performance gave way to images of abstract images, bizarre colors, and a small group of serious/sad-looking models doing strange things. So far, reactions from around the world have been negative with many critics saying that Jaguar has gone off course. That said, is this brand reset the renewed injection of vigor that Jaguar needs, and if it is, can it help Jaguar be a viable contender in the EV segment as it attempts to …
Jaguar Kills Nearly All of Its Models, F-Pace Sole Survivor
Jaguar made waves when the British luxury car brand announced its “Reimagine” strategy with the plan focusing on transforming the brand into an all-electric brand by 2025. While the I-Pace went over like a soggy bowl of cereal in the minds of customers, the company is still determined to embrace this new path and is doubling down by axing five more models (six if you count the already axed F-type) to make room for the new EV arrivals. Jaguar is cleaning house In addition to the F-Type Jaguar also confirmed that it will be axing the XE, XF, XF Wagon, …
Jaguar’s New Electric GT Will Be Bold Gamble, Starts at $125k and Will Make Debut In Key Market
When Jaguar and Land Rover (JLR) revealed that they were embarking on an ambitious and expensive rebranding campaign last year, the firm made it clear that it was treating this as an all-or-nothing play. The program saw the company not only shorten its name to JLR, but also split Land Rover’s models into individual brands. One other item that flew below the radar up until now is the full electrification of Jaguar which will also simultaneously push the brand upmarket as JLR attempts to compete with Bentley and Porsche. A new report suggests that Jaguar will start its EV revolution …
Jaguar I-Pace Gets Light Mid-Cycle Update In Europe, Is America Next?
The Jaguar I-Pace first entered the marketplace in 2018Â and was supposed to be Jaguar’s first entry into the EV market. The I-Pace impressed us when we drove it a few years ago, and it appears that Jaguar is preparing to update the model with European models getting a light mid-cycle refresh that aims to remove some of the rough edges and make the I-Pace a contender again in the EV wars. A Nip & Tuck Gives This I-Pace New Levels Of Style We weren’t kidding when we said that Jaguar gave it a light update, with observers having …
Jaguar Registers Trademark For Electrified Sports Car, EV-Type: Cometh?
With Jaguar wading through turbulent waters generated by slowing demand in the Chinese market as well as the ongoing COVID-19 pandemic, the company is more determined than ever to rapidly expand its EV lineup. Jaguar already revealed that it will be bringing an electron powered XJ sedan to the market, but a new patent filing appears to suggest that Jaguar has more in store in its electrification plans, including a potential model called the EV-Type. First uncovered by the folks at Autocar, the trademark in question covers the EV-Type moniker, with the application itself still currently in process according to …
2021 Jaguar F-Type Brings Handling Improvements, Updated Styling To Already Popular Two Seater
The Jaguar F-Type made quite a splash when it first appeared in the first half of the decade. With an all new design language that was a visceral injection of freshness not only into the segment, but also into Jaguar itself, the F-Type rode on a massive rocket that shot it into the stratosphere of sales success (taking the bigger and aging XK convertible out of its misery in the process.) But like all good things, even this stylish feline is in need of a comprehensive update, and Jaguar has finally delivered the goods with the unveiling of the revamped …