Honda Jade and Concept M from Shanghai 2013 Likely No-Shows in Detroit
The media side of the global auto industry is getting confusing. Any business needs to create structure in their marketing. Marketing, in this sense, is everything from concept cars to TV ads to post-sale warranty/service needs. This is often handled by region, especially for the semi-autonomous groups in the American market – the most valuable in terms of sales by a huge margin. But this segmentation strategy does not always work in a new age of digital media. Not only are international auto magazines available instantly via iPad editions, but they are far more affordable that way as well. Not …
