Range Rover Asks: Wanna Play? #IamDriven #Contest
There is a new Cayenne killer on Madison Avenue. U.S. Range Rover fans now have a chance at the lofty life in a 2014 Range Rover Sport via a social media contest requesting four videos or photos of a wild, driven individual. This theme carries across the “Driven” launch themes that will accompany the new RRS’s arrival stateside later this year. The clever and playful #IamDriven social media challenge promises a fun and down-to-earth next step in the globetrotting launch roll-out so far this year. Highlights have included a drag race on an unpaved airstrip vs a Spitfire Supermarine …
