Ford EV pickup

Road Test Review – 2022 F-150 Lightning – Electrcity Adds New Angle To Ford’s Best Seller

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The 2022 Ford F-150 Lightning is arguably one of the most highly anticipated EVs in recent memory. While it was beaten to production by the Rivian R1T, Ford is still in a position to make a splash in the EV pickup wars, especially since the Tesla Cybertruck has still not entered production despite repeated promises by Elon Musk and Tesla representatives. But does the Lightning give the F-150 the perfect opportunity to dominate another pickup market niche, or is it an evolutionary dead end for an icon?   F-150 Lightning Styling Combines Familiarity With Slick Touches When you first lay …

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Ford Sends Strong Message To Tesla With 2022 F-150 Lightning, Promises To Shake Up The Segment

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The Ford F-Series lineup has been America’s best-selling pickup for 44 years (F-150 Lightning, too) and has also served as an engineering benchmark for the segment as a whole. But while the F-150 has truly gone into some very interesting directions in its attempts to maintain its sales dominance, the one frontier that the F-150 has never ventured into is the world of pure EVs. While the recently launched F-150 hybrid is a good stepping stone for the model, entries like the Tesla Cybertruck and the Rivian R1T prove that EV pickups could be a profitable venture for companies. Ford …

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