disney

Ford To Partner With Disney For July 13th Unveiling of 2021 Ford Bronco:

by

The 2021 Ford Bronco is shaping up to be one of the biggest automotive events on the planet, not only for 2020, but perhaps the decade when all is said and done. Despite the best efforts of digital leakers, Ford is still pulling out all the stops for the debut of the revived off-roader which is scheduled to take place on July 13th.   Like other automakers, Ford will be live streaming the event on that day, and we will have a link to that here on Car-Revs-Daily. But what if your a buyer that is not computer savvy, or …

Keep reading

HotWheels-Uber-Dodge-3jkhzxgb

Is Hollywood Co-Promotion Worse Than Brand Integration? Star Wars and FCA to Find Out

by

Product placement in movies has evolved radically since Bumblebee Camaro raced back into our hearts — and many driveways — following the 2007 Transformers remake. In the last 20 years, paid PP was all about screen time and brand impact.  The challenges were to say the name of the product on film and have it be a hero type of character.  Without appearing saccharine.  (Bad examples include Acura and Sony in every Hollywood media program they have ever done.) For ‘good’ results, it was about showcasing the car organically throughout the film, with real-life displays of prop replicas generally involved …

Keep reading