Lexus International Is High-Culture Exemplar – Design Awards + Swarm – Coding Motion is Elegant Technology at its Best
Lexus is getting very clever. Showroom experiences have broadened from just a warm dealer with leather chairs and dough-nuts. The brand is fully immersed in the art, media, fashion and culture segments. One stunning piece of this Lexus culture mission is the below “Swarm” video link from Lexus International. In addition to its obvious high-art appeal, the Swarm projects applications are tantalizing. The Swarm theme and arching mission? Find a snack for the hungry museum residents — T-Rex’s and other long-deceased creatures. It speaks to technology looking forward, anticipating an orgnaism’s needs, and even wishes. But the humor in …
