creative

2016 RANGE ROVER Evoque Convertible Goes Stargazing in Santa Monica

by

Naomie Harris is bringing some James Bond magic to the LA premiere of the new Evoque Convertible, with a gorgeous new photoset from the Cali beach and around SoCal hotspots with snapper Ben Watts behind the camera. The truck certainly looks gorgeous and right for its environs throughout!  Just don’t forget the black pack to get the sexy dark detailing shown on this first production model. Pricing is a worry. Volumes will be limited, of course, as a halo car in the Land Rover lineup, and the first soft-top Landie in the US since the Defender bowed out in the …

Keep reading

RANGE ROVER Evoque Convertible 32

2016 RANGE ROVER Evoque Convertible – World Premiere

by

The key question we had about the new Evoque Cabrio is if it would channel the Defender spirit, or be a bit of a Murano CC. The production model is here in official form tonight, and you can judge for yourself. There’s no denying how hot the Evoque Convertible would be on the streets. Somehow that ultra-low roof’s disappearance dramatically ups the sexiness of the box/tub shape. Paired with giant wheels, the Evoque Coonvertible will be like a concept car for the roads. Definitely go for the available black pack!   Black Design Pack   SPECIFICS 20 inch Five Split-Spoke …

Keep reading

??????????????????

2016 Nissan Maxima #WithDad Commercial – Creative Strategy Analysis

by

  This 90-second Nissan ad is a huge, huge overall branding push – with a (negotiated) price of about $10-million just for the media, it needs to connect a lot of dots and hit the right notes to earn its worth. It is admittedly pretty touching, and themes such as bonding with a distant father are highly universal. The scenes are also uniquely Nissan. You could not switch out the brand or product easily, which is a sign of good creative. The same cannot be said for Kia Motors Pierce Brosnan ad, or even the touching Jeep Renegade spot. When …

Keep reading

cadillac cien5

Concept Flashback – 2002 Cadillac Cien XV12 – Halo Hypercar Back in Product Plans?

by

Cadillac in 2002 was just, just starting to reclaim its place in the luxury car ranks. Long blighted by horribly-engineered boats that failed every objective and subjective comparison with any true luxury brand, Cadillac was finally committing to rear-drive and actual merits as a corporate philoshophy. The new Art & Science tagline for the brand’s style — coined by Leo Burnett Chicago — needed an exemplar. People were thrilled by the Catera-replacing CTS but the brand needed a real shove upmarket. And fast. Enter stage left: the 2002 Cadillac Ciel concept running a mid-engine XV12 Northstar of 7.5-liters. It was …

Keep reading