Civic Tourer

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UK Honda Civic Tourer Touts Inner Beauty — But This Wagon Is Gorgeous vs. Clinically-Depressed U.S. Civic

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Long headline alert! Sorry about that. Just pointing out the irony in Honda’s “Inner Beauty” campaign — aimed to highlight the functional and useful interior benefits of a wagon shell for small families. But how good does this Civic wagon actually look!? And why is Honda of Europe able to make cars that are so vastly more interesting than Honda of America? No answers are immediately forthcoming. Built in Swindon, England — the most plausible explanation is that Honda Europe is taking a loss on every single car it can manage to sell. Even with this premium styling, Honda Europe …

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CarRevsDaily

Honda Jade and Concept M from Shanghai 2013 Likely No-Shows in Detroit

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The media side of the global auto industry is getting confusing. Any business needs to create structure in their marketing. Marketing, in this sense, is everything from concept cars to TV ads to post-sale warranty/service needs. This is often handled by region, especially for the semi-autonomous groups in the American market – the most valuable in terms of sales by a huge margin. But this segmentation strategy does not always work in a new age of digital media. Not only are international auto magazines available instantly via iPad editions, but they are far more affordable that way as well. Not …

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