Update: Jaguar F-TYPE – British Villains – #GoodToBeBad Super Bowl Commercial – World Debut
I love this new #GoodToBeBad campaign. It allows Jag to vamp up its image in full 1080P glory, but closes with a relatively lighthearted ‘flip.’ The creative insight of trusty — slash —evil Englishmen is right on the mark. My only thought: beware of Vampire creativity along with the new dark-themed shots. The Super Bowl ad environment is *very* fast, so perhaps more car time? Who knows. Every creative shop is scrambling to debate re-edits. But Jaguar, if this “ISCI” code and traffic instructions are already sent — well done. [tv jargon=] Final well-wishes: This campaign seems right on the …