BMW Rumored To Drop “i” From Model Names, Potential Attempt To Clear Up Model Confusion
BMW’s “i” range of electric vehicles has seen steady growth in recent years, especially after a slow start with the i3 and the i8 models. The lineup is projected to grow and widen its reach over the next few years, which is good news for BMW. However, it’s also inadvertently created a culture of confusion among BMW buyers with the “i” also being used on ICE-powered models such as the BMW 3-Series, 5-Series, etc. A new report, however, suggests that BMW is solving this unenviable situation once and for all by removing the letter altogether on models moving forward. …