Auto Union

1936 Horch Auto Union 853 Cabriolet gif

Pebble Beach 2014 Concours Lawn – 1936 Horch (Auto Union) 853 Cabriolet

by

Despite Audi’s rapid rise to prominence in the global luxury stakes over the past 20 years, there is still one place where Audi has almost no presence versus rivals BMW and Mercedes. This is primarily because Audi is formed from the merger of four automakers into the “Auto Union” we know today. Each of the marques is one of the four rings in the modern Audi badge. One of those brands was Horch — and this 853 Cabriolet is not only seriously exclusive, but also very refined in the flesh. Most cars from this era were destroyed in WWII, as …

Keep reading

hood ornaments gif432

Top 10 Most Beautiful Pebble Beach Hood Ornaments

by

One of the most delightful details of cars in the 1920s and 1930s are their hood ornaments. These free-standing sculptures became a symbol of prestige and class and were a sign of a super-luxury car due to their labor-intensive casting and polishing processes — not to mention the actual concept vision, sculpting prototypes for the reverse mold, followed by chrome or brass plating. The below are all pretty outstanding, with the anthropomorphic ones featuring living creatures as perhaps a bit more captivating than the pure Art Deco style shown by the LaSalle and Horch Auto Union cars. In terms of …

Keep reading

Porsche story gif1

Update1 – The Porsche Story in 99 Rare Photos – A Legacy of Victory

by

Porsche is ambitious to a fault. It is a core brand trait to excel in almost every single way – To the point where many thought a win at LeMans this year was almost an inevitability. Preparation, research, expertise and brilliance…. Equals: Porsche Racing. So when the 919 suffered out on the track, it was partial global surprise and partial relief. I mean, if Porsche could come in and snatch the title from Audi after 12 near-consecutive wins for Audi Motorsport — what does that really “say” about Audi? Nothing too flattering. So a bit of a relief, a bit …

Keep reading

Porsche 919 LMP1 2014 GIF2 323

The Porsche Story in 37 Rare Photos – A Winners Racing Legacy

by

Porsche is ambitious to a fault. It is a core brand trait to excel in almost every single way – To the point where many thought a win at LeMans this year was almost an inevitability. Preparation, research, expertise and brilliance…. Equals: Porsche Racing. So when the 919 suffered out on the track, it was partial global surprise and partial relief. I mean, if Porsche could come in and snatch the title from Audi after 12 near-consecutive wins for Audi Motorsport — what does that really “say” about Audi? Nothing too flattering. So a bit of a relief, a bit …

Keep reading

Creating The Porsche Sedan – 1988 Porsche 989 Panamera, 1991 Porsche 932, 1987 928 Studie and 1968 911 4-Door

by

Did the Panamera just pop out of thin air? Far from it. Porsche has been flirting with a four-door sedan for ages — going back to the first Auto Union P52 designs by Ferdinand Porsche, in fact, that had a central driving position and twin seats beside him. In later studies, the rear-engine design would be the biggest difficulty in bringing a four-door sedan to market. So when the 928 and its front-engine setup was present, the idea seemed like a natural fit. In fact, the 1988 Panamera concept that came a year later was a strong hint at future …

Keep reading