Review: The 2024 Toyota Prius Prime SE Plugs In To Value
What do you do if your unique selling proposition is no longer unique? Well, if you’re Toyota, the answer is: you double down. It’s hard to believe that Toyota’s Prius has been around for almost 30 years now. While not the first-ever hybrid (that honor goes to the Lohner-Porsche Electromobile of 1900), it was the second-gen Prius (launched in 2003) that first launched eco-chic into the public consciousness, and in doing so forever cemented its place in popular culture. Today, in 2024, Toyota continues to go all-in on perfecting the hybrid technology first launched with Prius. These days the entire …