2024 Toyota Prius Prime SE

Road Test Review – 2024 Toyota Prius Prime – An Enduring Icon

by

The Toyota Prius has been an enduring icon of the company’s hybrid technology with the vehicle being a spearhead model in showing that hybrid technology can be an integral part of the driving and ownership experience. The Prime model is the plug-in version and the recent updates that the standard Prius received have helped the Prime transform into a potent value for buyers if they know where to look. Prime SE focuses on value Our tester arrived as a base SE model with Toyota attempting to market this model as a budget-friendly way to enter the PHEV ranks. Unlike its …

Keep reading

Review: The 2024 Toyota Prius Prime SE Plugs In To Value

by

What do you do if your unique selling proposition is no longer unique? Well, if you’re Toyota, the answer is: you double down. It’s hard to believe that Toyota’s Prius has been around for almost 30 years now. While not the first-ever hybrid (that honor goes to the Lohner-Porsche Electromobile of 1900), it was the second-gen Prius (launched in 2003) that first launched eco-chic into the public consciousness, and in doing so forever cemented its place in popular culture. Today, in 2024, Toyota continues to go all-in on perfecting the hybrid technology first launched with Prius. These days the entire …

Keep reading