Opinion: No more Fs to give? Why Lexus shouldn’t give up on a good thing.
Lexus recently announced that its RC F sports coupe is no more. And its departure leaves me wondering what this means for the future of the Lexus brand. More specifically, I’m wondering what this means for the future of Lexus’ performance sub-brand, F. The Origin Not go full old-man here, but I was there back in 2007 when Lexus introduced the media to its first F-badged ride: the mighty IS F. And it’s hard to overstate just how radical this car was. Though not even 20 years old at the time, Lexus had a firmly established presence in the …
