2017 HYUNDAI IONIQ HYBRID PRICING

Ioniq launches for 2017 as the first direct Prius rival in years.  Yes, I hear you — there are dozens of Prius rivals! And you are right: hybrids and EVs have gained traction in midsize sedans, luxury cars and SUVs at a rapid clip recently.  But no car actually tries to out-do Prius in 2017.  Not the cancelled Honda Insight.  And not the plug-in Chevy Volt, or battery-only VW eGolf. The reasons for this are many.  Mostly because Prius has beaten them all.  Ridiculously good mileage – no matter what.  A formula that surprisingly has never been cracked by another …

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