All-New 2014 MINI Hardtop Debuts LEDs Galore and Futuristic Cabin Tech
BMW’s MINI is absolutely a future textbook example of how to revive and relaunch a silent brand into a loud, crowded age. While the original 1960s Mini was much more of a phenom inside England, BMW’s ambitions have always been far more global. Spending ten years with the nightmare of Rover Cars Limited taught BMW many lessons in the 1990s about what *not* to do with a classic brand. Divesting Rover and Land Rover helped BMW pivot to a far more logical and promising ownership of Rolls-Royce, Mini, and a few other moribund sports car brands in the early 2000s. …