2014 Renault Captur Helly Hansen Edition – Authentic Brand Equity First, Outdoor Fashion Statement Second
Like most Americans, my coverage of (and interest in) Renault is decidedly spotty. I flit in and out during their press briefings, reading and becoming interested in perhaps one and three that cross this desk. But to see the production Captur Helly Hansen was too much to dismiss! Why? I love Helly Hansen! It is an awesome brand of outdoor apparel – in America wearing prices 2X the comparable North Face and 3X the Columbia sportswear it competes with in the mass market. As such, it is a bit of a sweet-tooth fashion element for fancy people tired of the …