Dodge Looking For “Badassadors” To Promote Vehicle Lineup
Dodge is out to prove that it’s still the gold standard for performance with the revamped Dodge Charger bringing the brand into the EV wars. However, in addition to its muscular performance, the brand is also known for occasionally going outside the box with some of its marketing efforts. That included 2022’s Chief Donut Maker campaign when the brand enlisted the help of skilled drivers to provide thrills and plenty of donuts for crowds at select events. This time, Dodge is looking for “badassadors” to represent the brand with Dodge officially kicking off the nationwide search at Barrett Jackson’s Scottsdale …