Jaguar Rolls The Dice On Rebrand, Can It Silence The Doubters?
Jaguar made waves when it unveiled a bizarre teaser video that initiated a brand reset for the British luxury car company. Images of heritage, history, and performance gave way to images of abstract images, bizarre colors, and a small group of serious/sad-looking models doing strange things. So far, reactions from around the world have been negative with many critics saying that Jaguar has gone off course. That said, is this brand reset the renewed injection of vigor that Jaguar needs, and if it is, can it help Jaguar be a viable contender in the EV segment as it attempts to …