The 2021 Ford Bronco is shaping up to be one of the biggest automotive events on the planet, not only for 2020, but perhaps the decade when all is said and done. Despite the best efforts of digital leakers, Ford is still pulling out all the stops for the debut of the revived off-roader which is scheduled to take place on July 13th.
Like other automakers, Ford will be live streaming the event on that day, and we will have a link to that here on Car-Revs-Daily. But what if your a buyer that is not computer savvy, or if you just want a bigger screen to truly take in the sights and sounds of the Bronco’s debut? If you fit in one of these categories, you will be pleased to hear that Ford is expanding its efforts to inform the public. In addition to the usual Youtube stream as well as separate streams on its other social media channels, Ford is also partnering with Disney to further promote the Bronco.
In addition to the live debut, ABC, ESPN, The National Geographic channel, and streaming service Hulu will all air various Bronco related snippets across their platforms. ABC (Disney’s flagship TV network) will air a three minute Bronco special that will star country singer Kip Moore, with the special airing during the Country Music Association’s “Best of Fest” event. Meanwhile, Ford also enlisted rock climbing start Brooke Raboutou for a film featuring “a different Bronco model” that will air on ESPN during the 8:00 pm edition of Sportscenter. Over on NatGeo, the climbing theme will continue, but this time, the network will feature a third Bronco variant during an episode of National Parks: Yosemite. That particular spot will be directed by director and professional rock climber Jimmy Chin. Chin was the director of the award winning documentary Free Solo, which earned praise and awards when it debuted. So look for Chin to produce something truly epic with the Bronco as his subject.
Last but not least is Hulu with the streaming service carrying all three of the fore-mentioned films on July 14th. Along with the trio of movies, Hulu will also be debuting “a curated collection of outdoor and survival themed content aligned with the Bronco lifestyle” according to a statement released by Ford.
In other news, Ford also released nine more teaser images of the Bronco. Five of those images don’t go beyond showing sand, but a few of them do give us a good glimpse of some of the bodylines, as well as the rear end of the off-roader. Square is the rule of the day in terms of design, but a Bronco logo does appear to be on the center caps for the wheels, and the tires on this example look very capable of tackling tough terrain. We have included all nine pictures which can be seen in the small photo gallery above. This is the latest example of the increased levels of activity that has taken place on the Bronco Instagram page over the past few days, with Ford releasing 17 different teaser images (and one teaser video) during this week alone.
When the 2021 Ford Bronco eventually makes its debut, it will arrive in two and four door variants with a smaller Bronco Sport joining the family. It’s widely believed to have removable doors and roof panels, which would make it a true competitor to the Jeep Wrangler. With the big reveal only two weeks away, look for more teasers to emerge in the days to come.
Carl Malek has been an automotive journalist for over 10 years. First starting out as a freelance photographer before making the transition to writing during college, his work has appeared on numerous automotive forums as well as websites such as Autoshopper.com.
Carl is also a big fan of British vehicles with the bulk of his devotion going to the Morgan Motor Company as well as offerings from Lotus, MG, and Caterham. When he is not writing about automobiles, Carl enjoys spending time with his family and friends in the Metro Detroit area, as well as spending time with his adorable pets.