Naomie Harris is bringing some James Bond magic to the LA premiere of the new Evoque Convertible, with a gorgeous new photoset from the Cali beach and around SoCal hotspots with snapper Ben Watts behind the camera.

The truck certainly looks gorgeous and right for its environs throughout!  Just don’t forget the black pack to get the sexy dark detailing shown on this first production model.

Pricing is a worry. Volumes will be limited, of course, as a halo car in the Land Rover lineup, and the first soft-top Landie in the US since the Defender bowed out in the late 1990s. There is such a brisk trade in used, US-spec Defender 90 V8s, by the way, that customs has had to seize a few on the way into the country.

But even so… the Evoque Convertible might be priced much too high in the USA, if direct exchange rates are used.  In the UK, the base price for the Evoque ragtop is 47k, without many of the cool packages that will be optional.

Brace yourself, but that is $72k in American dollars.  Hopefully the price will be closer to the $55k ballpark for US customers.

For some, though, the Evoque cabrio will be the ride of their dreams, and we salute JLR for making it real!

All 2016 Evoques are updated with new LED lighting, powertrain and cabin tech — with the hardtops arriving now and the soft-top penciled in for a May delivery to first owners.

2016 RANGE ROVER Evoque Convertible LA

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The key question we had about the new Evoque Cabrio is if it would channel the Defender spirit, or be a bit of a Murano CC.

The production model is here in official form tonight, and you can judge for yourself.

There’s no denying how hot the Evoque Convertible would be on the streets. Somehow that ultra-low roof’s disappearance dramatically ups the sexiness of the box/tub shape. Paired with giant wheels, the Evoque Convertible will be like a concept car for the roads.

Definitely go for the available black pack!

 

Black Design Pack

2016 RANGE ROVER Evoque Convertible LA

2016 RANGE ROVER Evoque Convertible

 

RANGE ROVER EVOQUE CONVERTIBLE – The Dawn of a New Era in Luxury Convertible Driving

• The world’s most capable all-season convertible is revealed in spectacular sunrise illumination in London

• VIEW THE REVEAL HERE: https://youtu.be/VgfzboeYNKg

• Stunning backdrop provided by Central Saint Martins, UAL, London’s world-renowned college for progressive art, design and creative thought
• Range Rover Evoque Convertible fuses design and capability to bring something new to the world of soft top driving
• Uncompromised open-air luxury with space for four adults
• Broadens Evoque’s global appeal as Land Rover’s best-selling model
• Evoque Convertible launches Land Rover BORN Summit of Creativity
• On sale around the world from Spring 2016

CLICK HERE FOR FULL PRESS INFORMATION

Having first teased the public with candy-coloured wireframe sculptures, Land Rover has finally revealed the all-new Range Rover Evoque Convertible to the world in spectacular style.

The newest member of the Range Rover family lowered its roof for the first time in a blaze of dazzling light using state-of-the-art projection technology, transforming the darkness of a cold winter night into the golden glow of warm summer sunshine.

The stunning scene was set against the backdrop of the University of the Arts London’s famous Central Saint Martins building in Granary Square, Kings Cross, London.

The projection covered an area the size of approximately 10 tennis courts using twenty projectors, each with a combined brightness of 400,000 lumens, the equivalent of 40,000 candles. The spectacular reveal also incorporated Granary Square’s innovative and high-tech water feature comprising of 1,080 fountain jets and 4,320 individual low energy LEDs, with each jet individually controlled and lit using a giant pixel map to invoke the mood of the changing seasons.

With design at its core, the Range Rover Evoque Convertible is supremely capable, has space for four adults, a proper boot and even an innovative ski hatch for road trips to Courchevel or Aspen. This is sophisticated roof-down all-season motoring for drivers from all corners of the globe.

Gerry McGovern, Land Rover Design Director and Chief Creative Officer, said: “The Range Rover Evoque Convertible is a symbol of refinement, luxury and creative design. It’s perfectly suited to the urban surroundings of London. The Evoque’s elegant design proportions lend themselves to the creation of a Convertible, and it’s fitting to reveal the vehicle against the backdrop of one of the world’s leading centres for art and design education here in the creative hub of London.”

UAL is Europe’s largest university specialising in art, design, fashion and the performing arts. UAL is made up of six colleges including Central Saint Martins which are world-renowned for progressive art, design and creative thought.

Since its launch in 2010, Evoque has changed the luxury SUV landscape. Now Land Rover’s best-selling model with close to 500,000 sold to date, the compact Range Rover’s progressive design has redefined the perception of compact SUVs. Packed with advanced technology and equipped with fuel efficient petrol and diesel engines, the Evoque has revolutionised the sector.

Design is inextricably linked to Evoque. The distinctive shape was introduced to the world for the first time using wireframe sculptures in 2010 – an artistic theme carried forward to 2015 in the build up to the reveal of the latest member of the Range Rover family. Six new Convertible wireframe sculptures were first shown in London’s most exclusive addresses earlier in October, and today formed part of the production model’s dramatic debut.

The reveal of Evoque Convertible also marks the start of a new partnership between Land Rover and the BORN Summit of Creativity (born.com). BORN is a unique crowdfunding business set up to commercially mobilise the world’s global creative talent. The Summit of Creativity is an annual celebration of the most promising creative ideas from around the world, reflecting Land Rover’s commitment to fostering and nurturing the talent of tomorrow.

In the run up to the BORN Summit of Creativity, which takes place in Courchevel, France, in March 2016, Land Rover and BORN will release a series of short films exploring the processes and challenges of established creative leaders, and how they are encouraging emerging talent.

The Range Rover Evoque Convertible will go on sale from Spring 2016. For more information please visit landrover.com

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Editors’ notes:

• Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true ‘breadth of capability’ across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each define the world’s 4×4 sectors, with 80% of this model range exported to over 170 countries.
• University of the Arts London is Europe’s largest education centre specialising in art, design, fashion and the performing arts. It brings together six world-class colleges, amongst these, Central Saint Martins college.
• Central Saint Martins is a globally recognised centre for art and design education. The college was formed in 1989 with the merging of two renowned institutions, Saint Martin’s School of Art and the Central School of Arts & Crafts and sits at the heart of London’s creative design scene. Staff and students at CSM explore the boundaries of their disciplines, producing work at the forefront of art and design.
• BORN Summit of Creativity celebrates the arts and design, culminating in a creative awards ceremony. The Summit of Creativity is located in the prestigious ski resort of Courchevel in the French Alps.