When it comes to rolling the dice on factory colors, few can match the folks at Jeep. While the brand’s trail capabilities are unquestioned, the wild color palette often serves as a tasty second course for buyers. Some of these wild colors have come and gone over the years, but the brand has confirmed that one of them (Mojito!) is making its return to the Wrangler and Gladiator for the 2025 model year.
Prepare your eyes for this vivid Mojito!
The return of Mojito! follows on the heels of several other wacky Jeep paint colors that have come and gone over the years including Bikini (teal), Tuscadero (pink), and Punk’n (bright orange) with this color being a very bright shade of green. This color was once exclusive to the Wrangler SUV but with the Gladiator now part of the party, the vivid hue also makes its appearance on that model also for the first time ever.
Mojito! is available on all Gladiator trims and most Wrangler models as a $595 option with the latter having three trim levels exempt (the Wrangler 41, 4xe, and the Sahara.) “At Jeep, we create vehicles that make a bold statement,” said Jeep CEO Bob Broderdorf. “The Jeep Gladiator and Wrangler embody this philosophy—they’re designed for thrill-seekers, adventurers, and those who dare to turn heads with standout colors like Mojito!”
New color comes as Jeep attempts to regain sales
The return of Mojito! comes as the brand attempts to reverse a recent slide in sales. This slide was due to pricing with many recent Jeep models pushing many of their hardcore loyalists out of the market. This newfound focus on pricing is noticeable when you look at a statement released by Jeep claiming that buyers can get the color and “go all-in” for under $40,000. This most likely applies to the base Wrangler Sport and Sport S two-door with these two starting at under $40,000.
Vivid colors like Mojito! are also potent attention grabbers for showrooms and look for these wild Jeeps to perhaps lure in style-conscious buyers looking to add more visual pop to their Wrangler purchase.
Carl Malek has been an automotive journalist for over 10 years. First starting out as a freelance photographer before making the transition to writing during college, his work has appeared on numerous automotive forums as well as websites such as Autoshopper.com.
Carl is also a big fan of British vehicles with the bulk of his devotion going to the Morgan Motor Company as well as offerings from Lotus, MG, and Caterham. When he is not writing about automobiles, Carl enjoys spending time with his family and friends in the Metro Detroit area, as well as spending time with his adorable pets.