It has been a long and perhaps celestial journey to get to this point in the Cadillac Celestiq’s road to production. Initially teased as a car that would bring Cadillac back to prominence in the luxury car market, subsequent teasers since then have revealed that the Celestiq will not only be targeting established players in the ultra luxury market, but that it also intends to try and replicate the magic that once defined Cadillac in the 1920s and 1930s. The reveal is less than 24 hrs away, but Cadillac has decided to drop one final teaser video ahead of its debut.
Lighting Up The Stage Is Celestiq’s Role In Life
When it does appear, the Celestiq will be a near production concept, but that little technicality isn’t stopping Cadillac form putting on one heck of a performance. This time around, the video focuses on the car’s lighting with that particular aspect being a very important theme for Cadillac as of late which we first got to see on the Cadillac Lyriq some time ago. Cadillac claims that lighting will form a core pillar of its focus on art and it appears that the Celestiq will fully embrace the art of illumination.
That’s even more apparent when you consider that the Celestiq will be a very big sedan and a noticeable upgrade in size. As mentioned, Cadillac is looking to reignite things in the segment and that includes taking on Bentley and Rolls Royce with this car. The interior serves as a very prominent reminder of this goal with material and build quality being much higher than your run of the mill Escalade or CT5.
Bespoke Luxury But At A Very Bespoke Price
With all the luxury trappings, technology, and design that Cadillac threw at the Celestiq it should come as no surprise that this car will carry a price tag to match its lofty ambitions. Cadillac hasn’t released official pricing for the production version as of yet, but rumors have pointed to a price tag that could exceed $300,000 and goes along with confirmation that the Celestiq will be built by hand at GM’s tech center in Warren, Michigan.
The Celestiq will be underpinned by GM’s Ultium platform but expect changes from concept to production to be very minimal which would follow the same basic theme that defined the Lyriq’s transition from show car to production reality. It will be interesting to see how much the interior will change but look for the space to only receive a light dusting of changes especially as a way to keep with the world class theme the Celestiq is trying to project here.
When Can I Buy A Celestiq?
Cadillac is keeping distribution information close to the vest and it won’t reveal the final plans for that until a later date, but look for it to perhaps emerge soon either tomorrow or sometime in the near future. In the meantime it will be interesting to see if the Celestiq will be able to match its intended targets in the core art of providing some of the touches that ultra wealthy buyers expect.
Bentley and Rolls Royce have established history on their side and they have also had time to refine their craft while Cadillac remained absent. At the same time, Cadillac has the advantage of offering the one thing those two don’t, a proper EV sedan. Rolls Royce will eventually change that with the Specter EV (after years of resistance beyond limited production one-offs) but the Ultium platform and some of the electrified performance that comes with it could help light a spark in the minds of some buyers and perhaps encourage them to move over to Cadillac’s orbit with their large amounts of spending power.
Carl Malek has been an automotive journalist for over 10 years. First starting out as a freelance photographer before making the transition to writing during college, his work has appeared on numerous automotive forums as well as websites such as Autoshopper.com.
Carl is also a big fan of British vehicles with the bulk of his devotion going to the Morgan Motor Company as well as offerings from Lotus, MG, and Caterham. When he is not writing about automobiles, Carl enjoys spending time with his family and friends in the Metro Detroit area, as well as spending time with his adorable pets.