Buick’s Regal lineup is shaping up to be an all round offering for buyers, and it has seen impressive growth since the original Sportback and TourX wagon made their respective debuts. Looking to further hone its identity, Buick has revealed that the Regal is next in line to receive the Avenir trim in a move to solidify its aim against rivals from Audi, BMW and Lexus, and boost sales in the wake of increased CUV demand.
Making its debut on the Enclave, and more recently the Lacrosse sedan, the Avenir package brings a whole suite of luxury equipment and finesse to the Regal. While all-wheel drive is disappointingly NOT part of the equation, the front wheel drive Avenir still wields GM’s familiar 2.0 liter turbocharged four cylinder which is good for a healthy 250 horsepower and 260 lb-ft of torque. All of this power is routed to the front wheels through the unchanged nine speed automatic transmission.
The equipment upgrades leave no stone un-turned, with even the exterior of the Regal getting into the act. All Avenir models feature 19-inch “Pearl Nickel” finish wheels, Avenir exclusive mesh grille, LED headlights, as well as cornering lights for enhanced levels of visibility at night.
The Avenir treatment comes bundled with the Drivers Confidence Package 1 that brings power front seats featuring power lumbar adjustment, as well as a wireless charging panel for mobile devices. An eight inch infotainment system features built in navigation and an eight speaker Bose audio system to please tech savvy audiophiles. Other interior goodies include a new gauge cluster, supple quilted leather seats with Avenir logos in the headrests, and Avenir badged sill plates.
The only major option package on this already opulently equipped Regal adds even more drivers aides on top of its standard rear park assist, rear cross traffic alert, and blind spot monitoring. They include forward collision alert, adaptive cruise control, lane keep assist, forward automatic braking, and front pedestrian braking. Many of these items are mainstay features on some of the Regal’s European competition, and it’s good to see the Regal finally get into step with them on offering buyers some of these key safety technologies.
This is shaping up to be a very distinctive Regal offering, but unfortunately, today’s release does not offer any pricing for the new model. Look for it to be a few thousand dollars above the $32,695 Regal Essence trim but still below the range topping Regal GS when it makes its way to dealerships this October.
Carl Malek has been an automotive journalist for over 10 years. First starting out as a freelance photographer before making the transition to writing during college, his work has appeared on numerous automotive forums as well as websites such as Autoshopper.com.
Carl is also a big fan of British vehicles with the bulk of his devotion going to the Morgan Motor Company as well as offerings from Lotus, MG, and Caterham. When he is not writing about automobiles, Carl enjoys spending time with his family and friends in the Metro Detroit area, as well as spending time with his adorable pets.